Email and Social Media Marketing
As a content marketer, I revel in being a key part of developing marketing strategies for a range of diverse brands within many industries, including wellness, beauty, fashion, and non-profit organizations.
I enjoy keeping up with industry trends and utilizing my skills in copywriting, graphic design, and video editing to create content that facilitates growth and contributes to the bottom line.
You can find samples of my work HERE.
Professional Accomplishments:
- Rent with Swished: Developed a re-engagement email campaign by curating on-brand template designs and written content based on segmentation strategies to drive conversions.
- Miracle Botanicals: A/B tested amusing and creative subject lines that led to a 23% increase in email open rate for an essential oil brand.
- Ma’at Botanicals: Increased Instagram reach by 35% and engagement by 28% through executing a hashtag, interactive copy, and community outreach strategy tailored toward the target audience of an organic skincare brand.
- How I Saw Peace Corps: Used emotional intelligence and journalistic integrity to write social media content that brought awareness to the unknown, sensitive, and explicit experiences of several Peace Corps volunteers.
- My Spiced Life: Designed eye-catching social media graphics and wrote blog posts for an ethnic beauty and lifestyle blog that led to an overall increase of 5k Pinterest impressions over several days.